What were common sales and marketing leadgen best practices just 1 year ago are less, or no longer, effective. The number of tactics available to an organization to interact and communicate with their customers is limited. And, customers are prioritizing their own professional necessities, changing behavior, filtering communications, or not interacting at all.

Digital has permeated businesses in ways unforeseen in the past, and many organizations are leaning on technology to fill the gap. Dependence on the martech investment, data, analysis and reporting govern the day. The need for actionable insights to help prioritize the right tactics is paramount.

Unfortunately, despite the fact that investment in technology is at an all time high, previous martech models are not reliable, results are not consistent, and outcomes remain anemic. Executives are not seeing an ROI from the martech investments as customers are tiring of the constant barrage of email, online events, and inbound communications.

CEOs on LinkedIn have an average of 930 connections. -Omnicore

One critical component lost in the equation is people. In the current economy in which digital communications are critical, it has become evident that the majority of employees - across all departments - are not fluent in the needed digital communication skills to influence or deliver business results.

96% of people talking about companies and brands on social media aren’t actively following those brands online. -Omnicore

Incorporation of a social business and personal brand building program is an essential ingredient to enhance the business communications of and career development for your employees. Simply stated, the social business competency, knowledge and skills is needed to upskill your team and impact business results. And, providing a program that is actionable, measurable, repeatable, and reportable is key.

Corporate employees need to develop social business competence to:

• establish and build effective, professional networks,

• become original content creators and the narrators of their story,

• earn credibility,

• establish authority in a domain, and

• build trusted relationships.

Organizations need to provide social business training to the enterprise to facilitate an authentic, transparent and genuine identity and tell their story through the trusted voice of their most valuable audience - employees who evangelize and fulfill the brand promise.

Socially Savvy's professional development program - The Effective Use of LinkedIn to Influence Business Results - focuses on:

1. Enabling and amplifying the participants’ proficiency with social media and personal brand building skills,

2. Training to a common basic standard of proficiency with social media, and

3. Accelerating the participants’ social business use to enhance communication and stimulate career readiness.

Participants emerge from the program with the following benefits:

• Activated and optimized LinkedIn and Twitter social identities

• An understanding of personal brand building and how to influence business outcomes

• A step-by-step approach to maturing online identity and a framework for evolving personal brand based on industry best practices, tactics and techniques

• Stronger personal brand stewardship practices and social and professional judgment