social sales

How to Justify the Social Business Investment

How to Justify the Social Business Investment

Many organizations are in need of a simple, practical ROI framework for their social business programs. Even firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.

The Socially Savvy Sales Leader

The Socially Savvy Sales Leader

The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.