The Effective Use of LinkedIn to Deliver Business Results for the Remote Workforce
In the current economy in which digital communications are critical, incorporation of a LinkedIn program will enhance the business communications of and career development for your employees. Simply stated, the social business competency, knowledge and skills will assist to upskill your team and deliver business results for the remote workforce.
Socially Savvy has the social business acumen and experience to provide sound guidance and effective training to ensure the success of your social business program.
One year, enterprise-wide professional education program
Investment: $7350 for training, one year portal access, and program materials
Socially Savvy’s Program
Our professional development program focuses on the science and art of social business. The five (5) core pillars of the instruction are:
Social channel activation and optimization,
Growing and deepening network,
Original content creation,
Developing online audience, authority, reputation, and influence, and
Becoming proficient in an essential 21st century communication competency.
Objectives
The objectives of the program are threefold, namely to:
Enable and amplify the participants’ proficiency with social media and personal brand building skills,
Train to a common basic standard of proficiency with social media, and
Accelerate the participants’ social business use to enhance communication and stimulate career readiness.
Benefits
Participants emerge from the program with the following benefits:
Activated and optimized LinkedIn social identities
An understanding of the tactics and techniques to influence business outcomes
A step-by-step approach to maturing online identity and a framework for evolving personal brand based on industry best practices
Stronger personal and corporate brand stewardship practices and social and professional judgment
Program Elements
The elements of the program include:
A two-hour live professional development workshop (online or in-person)
A one-year enterprise usage license of the program materials through a branded portal, including:
o a participant workbook,
o a recording of the two-hour workshop, and
o modularized program online videos for participant refresher & retraining.
Agenda
The agenda for the two-hour workshop is as follows:
Introduce Social Business & Personal Brand Building: The Social Moment
Train on LinkedIn Optimization Scorecard / LinkedIn Insights
Present Best Practices for Growing & Deepening Your Social Network
Become an Original Content Creator
Develop Audience, Authority, Reputation & Influence (use cases will be defined with you)
Educate on Daily Social Business To Do List (Personal Process Re-Engineering
Socially Savvy has delivered its program across a number of sectors including corporate, academia, legal, membership organizations, and the government. Socially Savvy works with its clients to enable social business and influence the effectiveness of digital communications.
Our clients include:
As part of the quarterly business unit review meeting, and to kick off InterSystems social business program, the global marketing leadership team participated in a social business and personal branding training. The goals achieved in the workshop included activation and optimization of LinkedIn profiles, garnering a common knowledge and skills standard and commencing the social business journey to amplify and enhance the corporate brand narrative and digital identity.
InterSystems continued its social business journey by training it sales leadership, inside sales, and field sales representatives in year 2. For sales, the program emphasized the same core outcomes as well as establishing a professional digital brand, focusing on the right prospects, engaging with insights, and earning trusted relationships.
In year 3, the social journey continued by deepening the competency with the engineering and recruiting teams. Product and company cultural awareness were central to these audiences.
The National Forum for Black Public Administrators (NFBPA) and Socially Savvy have partnered to deliver a social business and personal brand building program in 2020/19/18. Training has included the National Forum in 2020 and 2018, and sessions for the Alexandria and South Florida Chapters.
Socially Savvy partnered with EQengineered's leadership team and employees to train to a common skills standard to enable the business through effective digital communications and influence business outcomes.
The Virginia CLE® program helped attorneys accelerate their social business acumen to enhance professional communications and proficiency with social media. The program provided attorneys with a needed 21st century capability, an understanding of digital citizenship, and a command of their personal digital identity.
The seminar helped attorneys improve the efficiency in their law practice by enabling effective communications that assist to solidify connections and build trust with attorneys’ online community and relationships.
Socially Savvy helped Cantina kick off its formal social business program by conducting a workshop with a cross-departmental team of executives and employees. Cantina continued its social business program by benchmarking the social maturity of the organization, monitoring and reporting on the firm's social and network activity, and training its team.
The Ohio State Bar Association Women in the Professional Section partnered with Socially Savvy to deliver 3.75 Continuous Legal Education (CLE) credit hours of training through the delivery of a Social Business and Personal Brand Building for Your Law Firm program.
Socially Savvy provided USGIF members with social business and personal branding professional development at the annual national symposium. The USGIF is the only organization dedicated to promoting the geospatial intelligence tradecraft and building a stronger community of interest across industry, academia, government, professional organizations and individual stakeholders.
