The Socially Savvy CMO

Your brand is your promise to the market and the social CMO is the brand steward that must meet the demands of an empowered customer. We exist in an "Age of Influence" that has enabled anyone with the ability to build an audience to advocate for brands, create relationships and influence outcomes.

Social CMOs should focus on two core social business objectives:

  1. To educate and enable executives, managers, employees and partners to activate their individual brands through a disciplined, consistent social business and personal brand building approach.

    • Activate and optimize personal brands

    • Grow and deepen networks

    • Enable original content creation (video & written)

    • Develop audience, authority, reputation & influence

    • Make social part of the communication practice

  2. To leverage the authentic voice of your company – your employees – as the narrators of the company story in a genuine and transparent way. Engagement and advocacy by your team will follow.

Statistics

  • 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. (Buffer)

  •  54% of social browsers use social media to research products. (GlobalWebIndex)

  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. (Lyfemarketing)

  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer)

  • An average of 3 hours are spent per day per person on social networks and messaging.(Globalwebindex)

Insights

Social business offers an opportunity to understand, engage, and transform new audiences, particularly your next generation Millennial customer, who expects more.

Develop an authentic and disciplined approach to content that is relevant to your audience(s) and encourages interaction with the brand - fully embrace video and Slideshare in 2021, and plan for reuse and reclaimed content from the onset.

Be open and flexible about the tactics that encompass the social strategy, and make informed decisions based on performance and engagement metrics and data.