The traits that characterize successful social enterprises are similar to those of organizations that are effective in undertaking cultural and process change.
Original content creation is a key component of social brand building for both corporations and individuals. Developing a disciplined approach to the content creation process is imperative to ensure a consistent flow of relevant and relatable content for your audience.
Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization.
Companies must start their social business journeys by defining the goals and outcomes they are trying to achieve. Below are five factors to consider when creating your social business program.
As sales leaders, it is no secret that in today's technology-driven corporate environment, customers demand that you earn their trust to be granted access and time.
Your brand is your promise to the market, and the social CMO is the brand steward that must meet the demands of an empowered customer. We exist in an "Age of Influence" that has enabled anyone with the ability to build an audience to advocate for brands, build relationships and influence outcomes.
The current environment is creating significant turbulence in the job market. For employees and job seekers looking to improve their personal brand awareness and achieve meaningful employment outcomes (existing or new), professional preparedness is paramount.
As corporate social media usage has become mainstream, individuals within organizations want to know how it can benefit them directly. Below are five ways social media makes the salesperson’s job easier and more efficient.
Do you understand the trilogy of terms used to define social interactions by employees? Below are straight-forward definitions for employee engagement, advocacy and influence.
Individuals and organizations must provide value and develop rapport in an authentic and genuine way to earn the right to engage with customers via social media.
As the landscape of corporate communications continues to evolve, organizations are focused on social business engagement programs that are actionable, measurable, repeatable and reportable.
The professional use of social media (aka social business) is mainstream and integral to future business success. But what if your organization is a laggard with no structured program? Or what if your firm is engaged in social business but is not seeing the results it desires?
Common questions we at Socially Savvy are asked by those who are just beginning their social business journey include, “How do I get started?” and “What are the basics that I need to cover?” Here are our recommendations for the daily minimums:
