Simply having a LinkedIn profile and polished resume is not enough to differentiate yourself during your transition and job search. Personal brand building and mastering social media communications is an investment that will pay dividends during this critical life event.
CEOs: You Own Social Business Transformation
Content Marketing is a Team Sport
Professional Networks Matter: Do you have one?
Content Marketing Versus Context Marketing
Social Business Checkup: 7 Questions to Answer
How to Justify the Social Business Investment
Social Business is an Essential Professional Skill
Ethics in Social Media
5 Individual Brand Building Tips
LinkedIn Is Much More Than an a Job Board
Social Media Strategy and ROI
Why Should the CEO Lead Social Business?
The Socially Savvy Public Administrator
Social Business Value to the Enterprise
By integrating social media and networking tools into their operations, organizations can improve communication, collaboration, and innovation among employees, increase customer engagement and satisfaction, be more responsive to change and new opportunities, attract and retain top talent and connect with other stakeholders.
The Socially Savvy Sales Leader
The social enterprise is a reality. Sales leadership needs to align social selling with emerging best practices and the overall social strategy across the organization. Collaboration with marketing is essential to accelerate content creation, formalize and test tactics and amplify core product/service/brand messaging.