Do you understand the trilogy of terms used to define social interactions by employees? Below are straight-forward definitions for employee engagement, advocacy and influence.
The professional use of social media (aka social business) is mainstream and integral to future business success. But what if your organization is a laggard with no structured program? Or what if your firm is engaged in social business but is not seeing the results it desires?
Many organizations are in need of a simple, practical ROI framework for their social business programs. Even firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.
Establishing your firm's reputation as a trusted and valued resource through thought leadership and subject matter expertise via social media builds brand strength and awareness.
