Individuals and organizations must provide value and develop rapport in an authentic and genuine way to earn the right to engage with customers via social media.
Many organizations are in need of a simple, practical ROI framework for their social business programs. Even firms that have had their social moment still need to justify the social business investment in a tangible, metrics-driven way.
Establishing your firm's reputation as a trusted and valued resource through thought leadership and subject matter expertise via social media builds brand strength and awareness.
