Social attorneys are perceived as innovative and have a positive impact on their firm’s information sharing and reputation. Social attorneys put a face on and create a voice for their organization.
How well you tell your brand's unique and authentic story and scale the quality of marketing narration to share your novel message and value is your challenge to own, but should be viewed as an opportunity.
Real change requires the ability to manage processes to deliver tangible results while being flexible to outside forces. Bringing high level strategy to ground and effectively executing requires structure, accountability and nimbleness.
When beginning a social business program, pairing employees and facilitating peer-to-peer collaboration in social media learning will assist to accelerate successful employee activation.
Establishing your firm's reputation as a trusted and valued resource through thought leadership and subject matter expertise via social media builds brand strength and awareness.
